Vihreä keino (Green way) or green transition?
I have been promoting my business as a carbon neutral option. This is true since my muscle-powered vehicle is a clean way to travel. But I don't really like the term. It is often - intentionally or unintentionally - confused with sustainability, when it actually says very little about sustainability and is in many ways even misleading. Carbon neutrality calculations are distorted, for example, by the idea that a company can compensate by owning forest where new trees are planted. This compensation does not guarantee that the forest will not be logged later.