viherpesu

The cornerstone of tourism in Enontekiö is undoubtedly the unique nature of the area. That's what people come here for: peace and quiet that is hard to find elsewhere these days.

I passionately love the wilderness of Enontekiö and when I'm out in the world I'm ready to join others in saying that there is no other place like it. But -

Greenwashing is a well-known form of propaganda to make a consumer product or other environmentally harmful thing sound environmentally friendly. My last year's prize of honour for greenwashing goes to Kontio, a manufacturer of luxury log cabins. Their slogan is: "Long live the woods!"